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Attention is the key to sustained value creation, with higher

WELLBEING
INNOVATION
EFFECTIVENESS

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Working with knowledge worker teams, we found they tend to face 3 common challenges:

1) lack of employee wellbeing
2) difficulty focusing
3) decreasing effectiveness.

These are problems of attention which ultimately, make it difficult to sustain value creation and social impact.

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Organizations are thriving in the Creative Economy 4.0 because they have the right balance between

attention and distraction
human and machine
intelligence and wisdom.

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Our purpose is to help innovative organizations protect and cultivate their most valuable asset -attention.

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Your organization is living the value, “Attention is the most valuable asset.” As a result, your people have high wellbeing, innovation and effectiveness. You can sustain creative advantage and social impact.

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Leaders and their teams of innovators, consultants, advisors, designers, researchers and developers.

and

Professionals who must do deep work* in order to create value and sustain creative advantage.
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*Professional activities performed in a state of distraction-free concentration that push cognitive capabilities to their limit. These efforts create new value, improve a skill, and are hard to replicate.

Cal Newport, Georgetown University, Deep Work, Rules for Focused Success in a Distracted World.

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Attention is the key to sustained value creation, with higher

Working with knowledge worker teams, we found they tend to face 3 common challenges:

1) lack of employee wellbeing 2) difficulty focusing 3) decreasing effectiveness.

These are problems of attention which ultimately, make it difficult to sustain value creation and social impact.

1) lack of employee wellbeing
2) difficulty focusing
3) decreasing effectiveness.